Guide

Keeping your good addresses.

Everyone collects addresses. Almost nobody finds them again. The problem isn't memory, it's filing.

Why Notes never hold up

A note called "restaurants" hits forty lines in three months. It has no map, so you never know what's next to you. It has no photos, so the names stop meaning anything. And it doesn't say where the address came from, so you no longer know whether it was a real recommendation or a passing craving.

Why map favourites aren't enough

A favourite on a map solves location, and nothing else. A hundred places in, you get a scatter of identical pins, with no idea which one has been tried, by whom, or for what occasion. Sorting by category barely helps: nobody looks for "a restaurant", they look for somewhere for a rainy Sunday, a birthday, or a first date.

File by occasion, not by type

This is the one principle that really changes things. A list called "brunch worth it" beats a list called "restaurants". A list called "when there are eight of us" beats a list called "bars". File by the moment you'll use it, because that's exactly the moment you'll be searching.

Note the why, not the rating

A star tells you nothing six months later. Three words are enough: what to order, the hour when it's empty, the fact that there's no terrace. That sentence is the difference between a list you reread and a list you abandon.

Keep track of who recommended it

An address is worth what the person who gave it to you is worth. Note the place without noting the source and you lose the most useful part. Six months later you know the name rings a bell, but not whether it's because your friend loved it or because you saw it in an ad.

How Proof helps

Proof applies those four rules by design: lists you name yourself, a map showing what's around you, a photo taken on site by the person who went, and that person's name. A saved address moves from "to do" to "done" when you go and take your shot.

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